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I’m a Lighting Artist and AI Creative Director with 13+ years of experience crafting high-end visuals for AAA games, feature films, global brands, and emerging tech.

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My background spans everything from shaping the look of Forza Motorsport at Microsoft Turn 10 to contributing to major franchises like Marvel, TMNT, Kung Fu Panda, and My Little Pony. Today, I combine that foundation in cinematic lighting with advanced AI workflows to help studios and brands build professional-quality visual stories.

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I specialize in:
• Real-time & offline lighting (Unreal Engine, Maya, V-Ray, Redshift, Nuke)
• AI image & video workflows (ComfyUI, WAN 2.2, Flux, Qwen, Sora, Veo, MidJourney, Runway)
• AI Creative direction & visual storytelling
• AI Cinematic product visuals & motion design
• AI Concept development and creative problem-solving

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My work centers on creating thoughtful, emotionally grounded visuals—whether they’re built through traditional pipelines or next-gen AI.

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I’m currently open to freelance, contract, or studio collaborations across games, advertising, product design, and AI-driven creative work.

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Let's Work Together

Whether you're creating the next big game, an unforgettable film, or a stunning advertising campaign — I'd love to help bring your vision to life through lighting.

Contact me today to discuss how we can collaborate.

Pratik R Rathod
pratik9003@gmail.com

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© 2025 by Pratik R Rathod
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